From a new profile in Fast Company, penned, with much courage, by "veteran biz journo" Lydia Dishman: "As a former high school class president, captain of the soccer team, camp counselor, and consistent holder of the Girl Scout’s coveted best cookie seller designation, Morin’s a natural born leader."

Here's more, why not: "Of her success thus far, Morin says simply, “It matters that you are doing something you are super passionate about. That’s how the best companies get built.” It takes a veteran to tackle the tough issues.