That in a nutshell is the gist of a new 8-million-word article in Fast Company that starts out blaming Bezos for the failure of the Fire Phone and then says the Fire Phone is just one of several dubious new ventures like delivering groceries and making TV shows that probably make no sense. Also, Amazon's growth is slowing and investors are getting impatient with its inability to turn a profit.

Mean quote from hedge fund manager David Einhorn: "For years, the story has been that Amazon isn't profitable because it is growing so fast. Now growth is slowing, but rather than unleashing higher profits, the slower growth is leading to even greater losses. One of the principal bullish assumptions supporting many bubble stocks is, 'The company is growing too fast to be very profitable.' We think Amazon is just one of many stocks for which this narrative will ultimately prove false."

Bezos seems unfazed: