If you're both a fan of convenient, local, web-enabled sex and Mozilla's open source browser, your daily routine is about to get interrupted: Firefox users are now greeted by the following protest message when they land on OKCupid.com:

Hello there, Mozilla Firefox user. Pardon this interruption of your OkCupid experience.

Mozilla's new CEO, Brendan Eich, is an opponent of equal rights for gay couples. We would therefore prefer that our users not use Mozilla software to access OkCupid.

Politics is normally not the business of a website, and we all know there's a lot more wrong with the world than misguided CEOs. So you might wonder why we're asserting ourselves today. This is why: we've devoted the last ten years to bringing people—all people—together. If individuals like Mr. Eich had their way, then roughly 8% of the relationships we've worked so hard to bring about would be illegal. Equality for gay relationships is personally important to many of us here at OkCupid. But it's professionally important to the entire company. OkCupid is for creating love. Those who seek to deny love and instead enforce misery, shame, and frustration are our enemies, and we wish them nothing but failure.

If you want to keep using Firefox, the link at the bottom will take you through to the site.

However, we urge you to consider different software for accessing OkCupid.

Eich, who was named CEO of Mozilla last week, was a supporter of California's bitterly contested Prop 8 initiative in 2008.

This is a brave stand by the IAC-owned online dating darling, which depends on regular usage by its millions of accounts. It's still possible to access the service via Firefox after scrolling past the above note and clicking through, but, still, here is a company actively discouraging traffic for political reasons. It's a tech company daring to not be anodyne. This is rare, and this is good! On the other hand, trying to oust a homophobic CEO is probably shrewd if you're in the business of getting people to bone, but we're thrilled to see OKC baring its soul nonetheless (or having one at all). [h/t Mike Isaac]