OMGPOP Is Dead

Zynga's gargantuan purchase of OMGPOP, that company that made briefly mega-popular Draw Something, will now be an icon of tech collapse. Only slightly over a year after impulse-spending $200 million on the small company, Zynga is killing it.

I learned via Facebook I was laid off today and @omgpop office is closed. Thanks @zynga for again reminding me how not to operate a business

— Ali Nicolas (@ali_nicolas) June 3, 2013

Nicolas is a former VP at Zynga. The official OMGPOP Twitter account confirms the shuttering (with a good, morbid sense of humor):

While this is the last day at @zynga for many @omgpop staff, we want to thank you for all love and awesomeness over the years!

— omgpop (@omgpop) June 3, 2013

@swb1192 To a bar, as quickly as possible!

— omgpop (@omgpop) June 3, 2013

Even if Zynga for some reason keeps the OMGPOP brand, it's clear the heart of the company—that very, very expensive company—is ripped out. [via Scott Buscemi]