TechStars New York has hired a new managing director, almost five months to the day after the accelerator fired its previous managing director, Eugene Chung.

Earlier today an anonymous founder created a Tumblr called My Startup Has 30 Days to Live, chronicling the advice from investors that left him unable to make payroll. How does a once profitable and bootstrapped company morph into the startup walking dead? By following the contemporary formula for startup riches: boosterish article in the tech press, join a top accelerator, give good deck on Demo Day, cash the VCs checks, crush it . . . you're the next Dropbox.