When you've got a proven history of colossal failure as a startup founder, it's best to avoid silly, swaggering videos that make light of this fact—remember, you're playing with someone else's money. But three years ago, Fab.com's creators did exactly that—and with the attitudes you see here, it's no wonder they're failing again.

Fab co-founder Bradford Shellhammer, known for his lavish personal life and overseeing a lot of layoffs, has left the building, Forbes reports. This is a bad sign for a company that already had a lot of bad signs.

This isn't how it's supposed to work. If you're Jason Goldberg, with a billion dollar iPhone-case-and-throw-rug company, you get what you want. Don't like coats on the back of chairs? Threaten termination. Want to switch seats in first class? Bribe the person next to you. So why isn't it working?

Looks like a lot of people have been buying wacky stools and canine bow ties: TechCrunch reports that whimsy epicenter Fab.com is taking a new funding round that will put its "value" squarely at one billion dollars.