Futurist and Senior Vice President for Doily Engineering Brit Morin is resorting to a very unglamorous tactic to grow her company: sending out old fashioned spammy text messages. DI-Yuck!

If necessity isn't the mother of invention, it's at least the mother of some inane DIY nonsense: Brit Morin, damned to an eternity of glue-gunning for sins in a past life, drew inspiration for her latest project from her startup's new digs. And this time, it's helpful—are you tired of walking through glass doors, too?