Yesterday, Zynga's lawyers threatened the hook-up app Bang with Friends with a trademark lawsuit. Since then Zynga sources have been whispering that the publicly-traded time bomb has tried to resolve the issue "amicably" for months. But Bang with Friends CEO Colin Hodge vehemently denied that claim.

The last time I met up with “C”, the CEO of Bang with Friends, it was for a boozy night of bar-hopping that ended up on a Brooklyn rooftop. He refused to tell me his last name. That changed last week when the Webutante Ball inadvertently outed Colin Hodge and his cofounder Omri Mor by listing their names in the ballot for “king” of the ball.