Brit Morin, technologist and "the" "Martha" "Stewart" "of" "Silicon" "Valley," baked a cake to celebrate the birthday of the internet. Except the internet is almost half a century old, not 25, and it wasn't its birthday. Oh, no!

If necessity isn't the mother of invention, it's at least the mother of some inane DIY nonsense: Brit Morin, damned to an eternity of glue-gunning for sins in a past life, drew inspiration for her latest project from her startup's new digs. And this time, it's helpful—are you tired of walking through glass doors, too?

Silicon Valley's self-declared princess of velcro hair scrunchies and yarn waffles is on a media tour: this morning, she hit the Today Show with an armful of DIY household tricks. Unfortunately, they were all stolen from other websites.

Brit "Sprinkle-Covered Yo-Yo" Morin recently received a very generous investment in her spunky camp counselor startup, Brit + Co. The company has never really made any money to speak of, but it's trying, with a series of DIY craft kits. Does this look like a multi-million dollar idea to you?

Brit Morin profits, literally, from the Donald Rumsfeld school of reality: repeat something often enough and it will be so. Someone once called her the "Martha Stewart of Silicon Valley," and the label's been repeated in almost every article ever written about her, iota of talent not withstanding. Today, it pays off.