If you're a startup that's taken investment money from First Round Capital, I'm not sure why you'd agree to participate in this video, unless they're threatening to take the money back. Or maybe they're threatening your family?

Not content to simply invest money in tech companies, First Round Capital—which backs big names like Warby Parker and StumbleUpon—is going to write about them, too. The next step here is just have company execs writing their own articles—oh, wait.