Have you ever put sliced cheese between bread, and exposed it to heat? Did you think this activity, on a larger scale, warranted a $10 million investment from a tech titan? Probably not, because it's sandwiches. But Michael Moritz of investing mammoth Sequoia Capital thinks otherwise. And here's why! Sort of.

Between the rolling green hills of Aspen, monied tech chums have convened at Fortune's Brainstorm Tech 2013 conference, a vague confab about innovation, or something. On the agenda: defending their own existence.