Beauty pageantry is synonymous with integrity, an image august figures like Donald Trump and Mario Lopez have cultivated over the years. So it's only right that the newest addition to the flesh appraisal party is Gary Vaynerchuk, a guy who professionally takes money from idiots.

San Franciscans were aghast at the launch of ReservationHop, a service that scrapes plum restaurant reservations and sells them back to diners who can pay a premium. But the inspiration for inserting a middleman into fine dining may have arisen in New York, a city with more experience in separating the haves from the have nots.

If there's a way to make money from a 6-second loop of poking an old man in his dignified European man boobs, by george, startups will find it. Jerome Jarre, the Jerry Lewis of Vine, judging by his repertoire, has partnered with multimedia wino and angel investor Gary Vaynerchuk to launch a talent agency for (gulps) "Vine Stars."