A woman wearing Google Glass was recently asked to remove the computer—infamous for publicized recordings taken by its entitled owners—before having brunch at a popular East Village restaurant called Feast. In retaliation, the diner and her 3,000 plus Google+ followers have extracted a search engine optimized pound of flesh.

The most absolutely awful thing about the story of Nick Starr is not that he exists, but that there are surely more people like him: the Seattle IT drone threw a Facebook fit when he was asked to take off his face-camera at a cafe. "I would love an explanation, apology, clarification...or her termination."

Google's plan to get consumers to fork over $1,500 for the future a face computer has been orchestrated less like a Pavlovian product launch (designed to make tech bloggers salivate) and more like a PSYOP campaign for luxury goods.