This just popped up on everyone's least favorite social network. If Facebook is a lemonade stand, then what exactly is Google+? A neglected sack of Country Time powder? An abandoned yeast factory, inhabited only by raccoons?

As a social network, Google+ is just a bunch of empty circles spinning in a barren wasteland. But Google could give a fuck if consumers prefer Facebook. What the $400 billion data vacuum really wanted, reports The New York Times, is to track everything you do online and sell that personal information to advertisers.