Last year, when an admirer of Facebook's sorta-creepy motivational posters tried to sell his own for zero profit, the social network's resident graphic designer blew his lid, crying ripoff. Today, all the Silicon Valley platitudes you can imagine can be bought on one website.

Tumblr isn't a lot of things: profitable, gentle with its staff, or generally SFW. But if you ask Tumblr, it's definitely doing a lot of incredible things. An incredible number of incredible things, incredibly, according to Matt Langer, who counted every single instance of the word on the staff blog. Incredible.