Justine has landed on her feet: despite uniting a large portion of our planet's population in communal fury, the world's most infamous PR rep is now re-employed. There is truly nothing impossible in this modern age.

The original Hot or Not, which launched in 2000, was the precursor to today's ratings apps—a website that let strangers judge pulchritude by profile pic alone. It's so old, Mark Zuckerberg ripped off the idea to get Facebook rolling. So how did the newly relaunched version get to no. 13 in Apple's App Store? With the help of good old fashioned email spam.