At Google, the people who spoon out gourmet lunches to the Mountain View struggle to feed themselves. At Tesla Motors, chariot-builders of the geek elite, working at the corporate cafeteria means you might not be able to afford your own home.

NEMA, the luxury apartment building located 256 feet from Twitter's Mid-Market headquarters has been ham-fisted in its attempts to woo The Vested. They have to be when one-bedrooms start at $3,388/month.

Same as it ever was, reports the San Francisco Chronicle. In 1999, at the peak of the boom: "Startups turned warehouses into offices. Venture capitalists poured money into companies with no earnings. Chronicle reporters wrung their hands about the disappearing soul of the Mission."

Nothing that starts with "The liberal wonderland of the San Francisco Bay Area..." will end well. But this meditation on tech money and the middle class quickly moves from head-scratching ("Home Ownership As Housesitting For Rich People Not Yet Moved In") to hair-pulling ("Do We Need Affordable Housing Units?").

Despite its legal troubles, Airbnb is a stellar tool for urban visitors, and a lovely alternative to hotel ripoffs. But it's also, as Jon Wheatley explains firsthand, an extremely easy way to become a landlord who just wants to turn a quick profit. And that's the last thing we need more of.

If you work at Facebook, your employer will already wash your underwear, cut your hair, and feed you—now it's getting into the landlord game. The Wall Street Journal says Zuckerberg will usher in the 21st century version of company towns, a place where you can never truly leave the social network.