The new groundswell of corporate feminism lives up to its name: the real benefactors aren't women, but the corporations that might employ them. So then, how does Facebook COO and celebrity author Sheryl Sandberg get such good press? She has her own employees write it for her.

This ended well surprisingly fast! Jessica Bennett, formerly of Tumblr's eliminated editorial department, will be helping Sandberg spread the Lean In mantra with original "editorial and social content."