As part of its annual series on the highest-paid athletes, Fortune.com looks at Floyd Mayweather, Jr.: world champion boxer, fashion critic, and budding tech investor. So far, the only startup Mayweather has ever backed is Shots, a flailing selfie app financed by Justin Bieber and fluffed by TechCrunch.

A fawning, sprawling writeup from TechCrunch and the co-sign of a pop boy-deity looks like it wasn't enough: the hyper-hyped Shots of Me app is already sliding into oblivion.

I've got some bad news: you just died and now you're in hell. The first thing you'll encounter in hell is this TechCrunch post, which is 1,200 words long, and about "Shots For Me," a Bieber-backed venture dedicated to taking selfies, which you can already do with other apps.

Last week, Lenovo, a Chinese multinational corporation that sells personal computers and other electronic devices, hired actor-capitalist Ashton Kutcher as a "product engineer." Not a celebrity spokesperson, venture capitalist, or even the more laissez-faire "creative director" (à la Alicia Keys and BlackBerry, but a product engineer. Today, Fortune reports that Justin Bieber is the "lead investor" in a "new teen-focused social network" called Shots of Me.