Zynga learned the hard way that relying on one hit game would kill a company if the farm ever went arid. Now King Digital is proving to be another disastrous one-hit wonder with their increasingly unpopular game Candy Crush Saga.

Surprise: launching a public company on the back of a single addictive iPhone game you play on the toilet is proving to not be a stock market powerhouse. The IPO debut of King, which created Candy Crush, is a big disappointment so far.

If there's one truism on the internet, it's that once something is well-liked and popular, it remains in that state forever. This is the rationale behind King Digital, the firm behind Candy Crush Saga and, uh, maybe some other things (?) to announce its IPO.