When beloved dot com disaster Kozmo.com first teased a relaunch yesterday, we crossed our fingers that cofounders Joseph Park (now the CEO of Bluefly) and Yong Kang (who ended up at Lehman Brothers after Kozmo) were dusting off their grand piano to yell “IPO! IPO!” again. Sadly, no. But the domain’s new owners also hail from that era, albeit post-crash.

This is either a sickening hoax or a true sign of end times: Kozmo, up there with Pets.com as bobble-headed mascot of the Dot Com Implosion, is apparently returning from hell. Is this really happening?