The mission statement for AOL's invite-only Makers Conference sounded suspect from the start. How can a random assortment of high-profile women (and a handful of male executives) possibly presume to "reset the agenda for women in the workplace" during a private excursion at an oceanside resort?

Makers began as a documentary about the history of women's equality developed by AOL and PBS, but seems to have morphed into a brand of its own. Next week, Makers is hosting a three-day conference where Sheryl Sandberg, Eric Schmidt, Tim Armstrong, and others plan to "reset the agenda for women in the workplace in the 21st century."