Venture capital firms have been sniffing around Tinder, the Los Angeles-based dating app, since at least last spring. But according to one Valleywag source, Benchmark's Matt Cohler may soon sign one of Silicon Valley's most coveted term sheets. (On Sand Hill Road, it seems, fast growth is forever, while sexual harassment and discrimination suits can disappear.)

Benchmark Capital is in ascendance, thanks to investments in Uber, Snapchat, Twitter, and Instagram. Thus the VC firm can afford to say ridiculous things like: "Our belief that this is more of a guild than a corporation. So, we try to think of it as artisans practicing a craft," as if they were 18th century woodworkers and not financiers hand-carving embellished valuations.