The Wall Street Journal reports that two more execs have left Fab, the once spendthrift and now struggling ecommerce company, including CFO David Lapter. A leaked memo from CEO Jason Goldberg recently named Lapter as one of the "refounders" who would guide Fab from 2014-2017.

With another round of layoffs coming, a co-founder departure, and top management hemorrhaging, haute-shopping startup Fab.com needs a corporate Hail Mary. Here's CEO Jason Goldberg's plan to remake the company. If your name's not mentioned here, you might be in trouble!