One of last year's great moments in undeserved ego was Snapchat rejecting billions of dollars from Facebook, and allegedly Google, too. Now, straight out of leaked Sony emails obtained by Gawker, we know it was more than the reported number.

If you had a wager on which tech reporter would quit journalism to get paid by the company he once covered, I hope you bet on a long shot. The staff of TechCrunch is intact. But Snapchat believer Ellis Hamburger is leaving The Verge to work for Snapchat.

Snapchat, an unprofitable company "worth" $10 billion, just unveiled a new feature called "Snapcash." It allows teen users send each other money, just like Venmo already does. Snapchat celebrated the feature by dressing actors up in suits with dollar signs and having them dance on showers of cash.

Today Snapchat CEO Evan Spiegel joins the grand tradition of tech CEOs who trashed talked ads in ways they later came to regret. In a blog post announcing new ads for American users, the company said it wants to harken back to the days before ads "got creepy and targeted."

Earlier today, the Wall Street Journal broke the news that Yahoo, the corporate equivalent of Remember the 90's is "close" to investing in Snapchat, the fratty harbinger of our ephemeral future, at a $10 billion valuation. A source told Valleywag the amount Yahoo is investing is only $20 million and that the deal has closed.

The new PR captain at Snapchat has her first headache: Elizabeth and Sarah Turner are suing the company (and its deeply unlikable CEO) for taking advantage of them through an unpaid modeling gig.

The next time Snapchat's fratty young master puts his loafers in his maw, his newest hire will be there to assist: Jill Hazelbaker is the app's new communications director, and she has a penchant for internet gaffes herself.

It's a big week for legal settlements! With the entire tech and business world paying attention to new iPhones, Snapchat just issued a little press release admitting Reggie Brown did indeed help create the app.

Snapchat is joining the ranks of startups "worth" $10 billion. According to the Wall Street Journal, Kleiner Perkins is investing $20 million into the ephemeral messaging app. That cash infusion gives the company a new 11-digit valuation, despite lacking "a clear business model."

What do we do if Evan Spiegel wasn't just arrogant, but right? What if Snapchat turned down $3 billion in order to someday make much, much more? A new report out of Bloomberg says the app's valuation is in the stratosphere.

The new law of apps demands that every startup should be all things to all people. Thus Tinder is adding a feature "that lets users share annotated pictures with their matches," just like Snapchat. Only instead of 10 seconds, Tinder gives users 24 hours before the photo disappears.

Evan Spiegel, the boyish cofounder and CEO of Snapchat, is dying to be taken seriously. He rejected Mark Zuckerberg, opines like Steve Jobs, and hobnobs with media titans. But Spiegel's undergrad emails—when he began his path to Snapchat—show a different Evan. Did Steve Jobs ever joke about peeing on girls?

From the very start, pitched as a Greek life dream, Snapchat lured in users by promising their racy pics would vanish after ten seconds. But, as all tweens know, it's easy to get around that, and now Snapchat is settling with the federal government—a cute slap on the wrist.

The level of interest app-makers can command for adding new features is usually limited to a dutiful parroting of the press release on tech blogs. Maybe a mass privacy freakout, if you're lucky. (Sucks, but at least you know they care!) The bros at Snapchat, however, have lived a pretty blessed life.

Snapchat investor Bill Gurley thinks anonymous apps like Secret and Whisper are just a fad, telling Business Insider: "I think it's going to be really hard to monetize."

The last we heard from the T-Swah/Evan Spiegel kissy-cootie rumor mill, the two ended shortly after the the former stood the latter up at the Rose Bowl. But (paper) tabloid rags like this week's OK! are still very into it.

Snapchat is suddenly open to some adult supervision. The company lured Emily White from Instagram, then hired lobbyists after a careless privacy breach. Today, it poached Peter Magnusson, a former engineering director for Google. Judging by his snotty response to the Wall Street Journal, Magnusson will fit right in!

What does Snapchat CEO Evan Spiegel care about, other than wooing Taylor Swift and driving his Ferrari? Turning his startup into a business doesn't seem to register, and based on the newest report of security hubris, neither does protecting you from hackers. Updated

On the occasion of Facebook's 10th birthday, Mark Zuckerberg sat down with Businessweek to reflect on what the magazine generously calls the company's pubescent period. (Please. A decade in social network years makes Facebook more like 45-years-old.)