soho-house

San Francisco's Playboy Geeks Trying Very, Very Hard To Be Cool

Sam Biddle · 10/08/13 12:42PM

Silicon Valley's new money imitates its urban center: awkward, underdeveloped, and hoping so very badly to be noticed. So it's no mistake that the buzziest addition to the San Francisco social scene is The Battery, a private clubhouse that apes so much that's lame and gauche about Manhattan.