Historically, introducing your internet-based company to a new audience via Super Bowl airtime hasn't always worked so well. But maybe Squarespace will wind up on the E*Trade side of things, rather than Lifeminders.com and the rest of the corpses.

At least when it comes to HR at Facebook, Path, Squarespace, and Etsy. The following composite was pieced together by Branch co-founder Cemre Güngör, and shows just how unimaginative the Idea Economy can be.

Do you find your job, diet, and existence inadequate? If not, make sure to read this latest dispatch from the New York Times trend squad: the city's startup jockeys are spending day after day pressing "calorie-packed" things into their fat fucking maws, chugging beer, and taking naps. They'll also probably be billionaires.