Historically, introducing your internet-based company to a new audience via Super Bowl airtime hasn't always worked so well. But maybe Squarespace will wind up on the E*Trade side of things, rather than Lifeminders.com and the rest of the corpses.

Facebook has brokered a Superbowl deal with a short list of semi-famous athletes, one CNN anchor, and Fergie's husband. If these stars use Facebook to share a specific kind and number of posts during the big game, the company promises "amplified distribution" and "exposure to new FB fans."