Today I met a colleague for lunch at The Melt as part of my ongoing review of the grilled cheese chain that secured $10 million in venture capital funding in order to make more grilled cheese. Only afterward did I learn that the simple act of eating jalapeños melted into cheese melted into bread brought me one step closer to Beyoncé Knowles Carter.

Three years ago, the powerhouse tech investors at Sequoia Capital announced they were putting $10 million into The Melt, a small chain of grilled cheese sandwich restaurants. Today, The Melt is not only still around, but somehow dumber than ever.

Have you ever put sliced cheese between bread, and exposed it to heat? Did you think this activity, on a larger scale, warranted a $10 million investment from a tech titan? Probably not, because it's sandwiches. But Michael Moritz of investing mammoth Sequoia Capital thinks otherwise. And here's why! Sort of.