Since startup titles have lost their meaning, why not task a foxy troublemaker to represent your company? Days after Lindsay Lohan was accused of ordering an attack on Paris Hilton's brother, we got an invite to party for Just Sing It, an app that lets you "Instagram your voice," hosted by the femme fatale herself.

Every single Kardashian (that we can count) tweeted or Instagrammed about how much they love the video-sharing app Keek last night, perfectly timed to the E! upfronts. What's the going rate for a celebrity startup boost these days?