AllThingsD editors Kara Swisher and Walt Mossberg made a deal with NBCUniversal "for a news and conference business that will bring their current staff" to a new, still unnamed website. The holding company is called Revere Digital, after the Revolutionary War hero.

Last month, Reuters asked if Rupert Murdoch could hold on to Kara Swisher, the "best journalist (so far) of the new millennium." The answer is officially no, according to Fortune's Dan Primack, who first reported that AllThingsD had tapped the investment bank Code Advisors "to find outside investors" for a deal "that could exceed $25 million" (the price AOL paid for TechCrunch in 2010.)