Whisper CEO Michael Heyward has turned more forceful in dismissing allegations from The Guardian that his anonymous app was tracking users, including people who opted out of geolocation before sharing their secrets.

Whisper sold itself to the world as the safest place to spill your secrets online, and it turned out that wasn't really true. Now the privacy backlash has reached so far, even this 77-year-old dude cares about it.

Earlier today The Guardian reported that the secret-sharing app Whisper tracks the location of their anonymous users. The information came to light because the paper was in talks to partner with Whisper. Now Buzzfeed, Whisper's first major media partnership, has been "temporarily" suspended for privacy concerns, according to Digiday. Whisper and its editor-in-chief Neetzan Zimmerman have vigorously denied the allegations.

Whisper became a darling of the L.A. startup scene based on one simple premise: an app that lets you safely, anonymously share details of your life. But a new report from The Guardian shows the company has been covertly tracking the people who trust it most.

Travis Kalanick, chief executive of Uber and Ayn Rand superfan, thinks regulation is for suckers, and his company has been slow to expand background checks and tighten the screening process as it ravenously expands. Surprise: people are beating Uber's weak rules.

Michael Arrington is a man who would prefer to keep the things people whisper about him out of the public eye. So the blogging-capitalist, whose "conflicts of interests" run longer than his resume (literally), came out gunning for Whisper CEO Michael Heyward during a TechCrunch Disrupt panel earlier today.

What's gnarlier than a startup office with a pool and ping pong table five blocks from the Santa Monica beach? Using a nice chunk of the $54 million you raised to inhabit a Venice "fortress" once owned by Anjelica Houston.

Snapchat investor Bill Gurley thinks anonymous apps like Secret and Whisper are just a fad, telling Business Insider: "I think it's going to be really hard to monetize."

"Are we going to build an ad business? Yes, at some point. Do we need to do it tomorrow? No. Do I think we’re going to be able to do it in a really cool way? Yeah, I think so. We have something that nobody else has at scale, and that has value."-A familiar CEO refrain, this time from the founder of the secret-sharing app Whisper.