Here's an idea: if you are a tech CEO who was once hit with over 160 misdemeanor charges for planning booze-filled parties for high schoolers, maybe your startup shouldn't offer to ship devil water to strangers.

When WunWun expanded its Kozmo-like delivery service to San Francisco last month, the startup's CEO Lee Hnetinka bragged to the Chronicle that "companies like Amazon are now obsolete." Maybe the young CEO shouldn't be so quick to diss the thriving retailer—especially since he has a history of hoodwinking customers and running "criminal endeavors."