Tech Is Finally Pivoting Away From the Hoodie

I'm at #ditchthehoodie at the Creamery! Donate your Hoodie in exchange for a button up :) pic.twitter.com/9ESaJeWdzW

— Stephanie Ellen Chan (@StephEllenChan) August 14, 2014

In San Francisco, where hoodie season never ends, the casual capitalists of the city's startup scene are beginning to turn on their iconic hooded garb. At a Goodwill charity drive earlier today, the techie tailors at Original Stitch were giving away button-up shirts to any random on the sidewalk that was willing to forsake their hoodie. And they had plenty of takers:

That's a lot hoodies! Thanks so much for your donation to @goodwillsf #ditchthehoodie pic.twitter.com/LRQtIF8l2B

— Original Stitch (@OrigStitch) August 14, 2014