Jessica Lessin, a San Francisco-based senior technology reporter at the Wall Street Journal of several years, is quitting (somewhat abruptly) to launch her own tech website. We'll always have Cyprus.

It's unclear how she'll be funding her new operation—I hear she'll be taking venture funding—or exactly what the circumstances of her exit are. I was told by a staffer within News Corp. that the announcement of Lessin's move brought one colleague to "tears," and that she might've been prompted by some internal conflict at the Journal vis-a-vis promotions.

On the other hand, her marriage to Facebook product wiz Sam Lessin was problematic—you know, ethically.

I've asked Lessin for comment via email, but really, it's 9 pm her time, so certainly not reasonable to expect anything back yet.