Tumblr says it wasn't hacked, but it looked that way to a hell of a lot of its users: for a harrowing fifteen minutes, images of sexual intercourse, Satanism, and other horrors permeated the Tumblrverse without apparent cause. The kids are not alright.

According to TechCrunch, Tumblr hiccuped hard this morning:

Earlier this morning, an infrastructure failure lasting roughly fifteen minutes led posts created in this window to become corrupt. No data was lost, but this has been causing inconsistent behavior for these affected blogs. Our engineering team is working quickly to correct the situation.

The window was corrupt, and so too were many souls:

The net effect of all of your users assuming they were hacked is pretty much the same as if they'd been actually hacked. Good luck selling ads with satanic vaginas rampantly reblogged, Marissa.