Path Got Hacked and No One Cared

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Sam Biddle

01/15/14 05:53PM

Filed to: path

How do you know your startup is bombing? It's so unpopular, even when users are getting unsolicited messages from robots saying "Make me cum now," there are so few of those users, it's like it didn't even happen.

I saw a single person complaining about Path spam this morning. One. I follow a lot of effete, self-gazing software types on Twitter, and only one person tweeted. Not even a complaint—just a shrug. Ah well. Sucks, I guess. At least I don't really use Path.

Now the company is addressing the non-issue that no one really dealt with:

Hello Path users! We have identified an attack on our service, and are working to resolve the issue. (1/3)
— Path (@path) January 15, 2014

A small number of users have received spam messages as a part of this attack, but personal data has not been compromised. (2/3)
— Path (@path) January 15, 2014

We apologize for this interruption to our users, and want to thank those who brought this issue to our attention. (3/3)
— Path (@path) January 15, 2014

"A small number of users," indeed. This is the PR equivalent of apologizing to an empty room for coughing. Path should be so lucky as to have a scandal.