His name was already mud, but there are plenty of things worse than mud (poop, toxic waste, mud with spiders in it, etc.). Even Michael Arrington wouldn't touch Goldberg after The Bustle's latest bit of bad press:

All does not necessarily end well just because your startup scored $6.5 million and a profile in The New Yorker. TechCrunch reports that Google Ventures pulled its $100,000 investment in Bustle "divesting after deeming the startup out of touch with its values."

Bryan Goldberg, the CEO of Bustle and intellectual equivalent of a large wet sponge, just published his latest treatise about people who are not him. He calls it "satire." The rest of the internet calls it defiantly dumb, insulting garbage.

When Bryan Goldberg interviewed himself on PandoDaily about the $6.5 million he received to launch Bustle, a website for women that "puts world news and politics alongside beauty tips," Bryan Goldberg neglected to ask Bryan Goldberg a crucial question: Why would the cofounder of a spammy sports site want to speak to a female audience?

Something beautiful happened yesterday: an otherwise fractious internet was drawn together in harmony, united in mutual contempt for a new website called Bustle. Bustle is the spawn of asinine media mastermind Bryan Goldberg—creator of the dudebro sports-spam boiler room Bleacher Report—who reached new depths explaining his amazing, unprecedented brainstorm: a website... for girls!