His name was already mud, but there are plenty of things worse than mud (poop, toxic waste, mud with spiders in it, etc.). Even Michael Arrington wouldn't touch Goldberg after The Bustle's latest bit of bad press:

I get why Google would want to uninvest in this person, but what's inexcusable is that they made sure everyone knew about it afterwards by leaking it here. He'll probably never be able to raise money again with this hanging over him. Google could have acted far more professionally by doing this without the press.

Arrington posted the above comment on Friday's TechCrunch report of The Bustle's pulled funding. Arrington on professionalism! What a world.