Jason Goldberg and Bradford Shellhammer did something rare: they built Fab, a shopping website that's standing out from the other trillion shopping websites. Sales are up, and judging by the pictures they post of their fabulous lives, egos are up too. This is conspicuous consumption at its bubble best.

Looks like a lot of people have been buying wacky stools and canine bow ties: TechCrunch reports that whimsy epicenter Fab.com is taking a new funding round that will put its "value" squarely at one billion dollars.