Uber is celebrating its progressive values by growth hacking their way into your heart. During Pride weekend in San Francisco, the sharing economy startup will offer UberWEDDINGS: a quick and shameless way to share your life with your loved one.

Here's a tip for all the transportation startups out there: if you're going to constantly hit San Franciscans with Facebook ads, at least make sure you're not using the same stock photograph as everyone else.

There is a stirring debate on Hacker News right now about the ethics of "growth hacking," the grandiloquent term for getting users by any means possible. Weigh in on what is "scummy" and what is "acceptable" here.

Ken Kurson, editor-in-chief of the New York Observer, confirmed to Valleywag that he has hired Ryan Holiday, author of the book Trust Me, I'm Lying: Confessions of a Media Manipulator, as the editor-at-large of its tech blog, Betabeat. In a statement, printed in full below, Holiday described the website as a "client."

The original Hot or Not, which launched in 2000, was the precursor to today's ratings apps—a website that let strangers judge pulchritude by profile pic alone. It's so old, Mark Zuckerberg ripped off the idea to get Facebook rolling. So how did the newly relaunched version get to no. 13 in Apple's App Store? With the help of good old fashioned email spam.