Rap moguls and startups collide once again in this new commercial for Fancy, a Pinterest competitor. The ad, a low budget affair that shows Damon Dash introducing Fancy to Cam'ron as a way to sell $450 jerseys, debuted yesterday on WorldStarHipHop—an atypical launching pad for tech marketing—and has already been viewed almost 4 million times.

Nucleic rapper Kanye West, embodiment of the New Uncanny, appears to have found himself in the same position as many an entrepreneur before him: long on ideas and short on financing. And what better place to look for funds right now than the frothing coffers of Silicon Valley?

After inviting so many of them to his modest marriage proposal, Kanye West might be rethinking his nerd-chic allegiance to tech: in a recent sit-down with Bret Easton Ellis, West, strangely, slams internet shoe warehouse Zappos and its Vegas-dwelling chief Tony Hsieh.

As we mentioned earlier this week, Kanye and Kim are suing YouTube creator Chad Hurley for the allegedly unauthorized upload of their lavish, geek-studded proposal ceremony. Now we've got the full legal documents, and they go out of their way to call Hurley a loser.

Uploading a smartphone video recording of the Kanyedashian proposal seemed like a good idea. YouTube creator Chad Hurley has been struggling to find a second success, and putting hot celeb videos on MixBit—his newest project—drummed up instant interest. Unfortunately, Kanye West is furious.

The merging of America's traditional Haute Asshole cohort and the new economic engine is happening faster than predicted: just look at how many Silicon Valley fixtures were at last night's San Francisco love IPO between the West and Kardashian families.

Buzzfeed, a business premised on the free sharing of news and information via social media networks, instructed its one billion employees not to tweet about an office visit from noted startup advisor Kanye West. But one newbie found a loophole that was quickly exploited by his fellow viral vixens.

Steve Wozniak is among the privileged few to gaze, north west, upon the spawn of Kanye, a self-described Steve Jobs in the making. But the baby meet-and-greet was Kim Kardashian's doing: "Just because he was interested in technology and companies..."