Candy Crush, the sugary time suck that rots your wallet, was the most downloaded iOS app of 2013. Keep in mind, however, that virality and value are two separate things.

A report in The Telegraph says that King.com, the London-based company behind Candy Crush, will go public on the NASDAQ. Only no one can hate-read their S-1 filing to see how much money King made off addicts who splurge on power-ups and life packs because the company has opted for a "secret IPO."