Some good ground rules for public relations: never call people the n-word. Never attach a virus in your pitch email. And definitely do not use the hideous race tragedy in Ferguson, MO as an angle for your fucking app.

Public relations requires discipline, integrity, and like a game of idiot chess, rules. The first rule of public relations: a truly great product will always sell itself. The second rule of public relations: Randi Zuckerberg is always available.