When Ed Lee was appointed mayor of San Francisco in early 2011, he quickly spearheaded the passage of a Mid-Market neighborhood tax break. It was sold to the public as a way to keep high-profile startups like Twitter in town and revive the chronically-struggling neighborhood. But a report for the city's controller's office indicates the tax break hasn't been quite so successful.
The only tried and true PR strategy is to literally never say anything, ever, to anyone. Short of that, another good rule is to not post a list of "myths" to "debunk" about your "company" because it really makes you look "scared."
Last week I downloaded Tentwenty, a newly launched local message board that displays text and photos from anonymous users according to where they are in real time. Scrolling through my sparse feed at home in Brooklyn, I noticed that initial users weren't from the expected tech set, as well as a puzzling number of posts from Tenafly, New Jersey (not traditionally considered an early adopter mecca).
This is a guest post by game designer and writer Alex Shvartsman originally published on his blog: In addition to making the small bucks as a science fiction writer, I have a day job. I run a game store which hosts events and serves the local community here in Brooklyn, but also sells games and collectibles online and at shows/conventions.
