On Facebook this afternoon, Upworthy cofounder Eli Pariser posted the kind of depressing tale you'd never find on his own site. The cringe-inducing interaction took place at the Soho outpost of WeWork, a money-minting company that capitalized on the coworking craze.

Unless you have a lot of money, it's often impossible to find a suitable spot for your business in New York, with office lease prices through the roof—and if you're a cash-strapped startup, well, don't bother getting out of bed. Shared offices are increasingly the norm, and it's a good business to be in.