And by now, I mean again, because an economic disaster wasn't enough to teach people that modesty is becoming when you're touting a business with no demonstrable worth. But, Pharrell!

"The world's first mobile event booking and discovery app" sounds like a snoozefest until you hear that Pharrell Williams will be performing at its "red carpet prelaunch party." (Even then, "world's first" should come with an asterisk or ten.)