Zynga learned the hard way that relying on one hit game would kill a company if the farm ever went arid. Now King Digital is proving to be another disastrous one-hit wonder with their increasingly unpopular game Candy Crush Saga.

Kim Kardashian: Hollywood, the celebrity role-playing game from the Seinfeld of reality stars, is currently the fifth most popular free iPhone app on Apple's charts. It's also the fifth-highest grossing. One analyst predicted revenue of $200 million this year. But how many of the fame gamers that put it there have any idea what they spent to get on the C-list?

Surprise: launching a public company on the back of a single addictive iPhone game you play on the toilet is proving to not be a stock market powerhouse. The IPO debut of King, which created Candy Crush, is a big disappointment so far.

Money has no meaning. What is money? Put money in a bowl and drizzle with milk and granola for a tasty healthy treat: the New York Times says Candy Crush's parent company will seek a $7.6 billion IPO.

If there's one truism on the internet, it's that once something is well-liked and popular, it remains in that state forever. This is the rationale behind King Digital, the firm behind Candy Crush Saga and, uh, maybe some other things (?) to announce its IPO.

Earlier this week, a number of Associated Press readers reported that accessing AP stories from their smartphones "automatically redirected" them to the download page for games like Candy Crush. Even readers who hadn't clicked on the ad, ended up in Apple App Store anyways.

Candy Crush, the sugary time suck that rots your wallet, was the most downloaded iOS app of 2013. Keep in mind, however, that virality and value are two separate things.

Before its impending IPO, King claims that Candy Crush has been installed half a billion times and that more than 150 billion individual games have been played. Here, lie down on the couch and let a few shrinks tell you why it's so addictive.

A report in The Telegraph says that King.com, the London-based company behind Candy Crush, will go public on the NASDAQ. Only no one can hate-read their S-1 filing to see how much money King made off addicts who splurge on power-ups and life packs because the company has opted for a "secret IPO."

This summer, you won’t have to go far to find a Candy Crush player. There they are: begging lives off strangers on the subway platform, bonding with fellow acolytes at the DMV, taking time off work to focus on what matters—literally wearing their lack of productivity like a badge. "Sometimes I just go into the bathroom and sit on the seat and play," a colleague confessed, describing some quality in-office downtime. "I don't tell many people that . . ."