In just nine days the world's most self-important people will descend on a tiny ski village in the Alps to rub shoulders with Nobel laureates and big-shot CEOs. They will talk about very important things like "transformational leadership," "volatility as the new normal," and "designing out poverty" at the World Economic Forum, under the protection of snipers in snow camouflage.

Randi Zuckerberg, the Roger Clinton of the tech world, is back to profiting off the success of her younger brother. Her latest exploit? Failing up from her miserable Dot Complicated newsletter to a weekly radio show on SiriusXM.

Public relations requires discipline, integrity, and like a game of idiot chess, rules. The first rule of public relations: a truly great product will always sell itself. The second rule of public relations: Randi Zuckerberg is always available.

Completely legitimate business entity, self-made woman, Davos guest, author, and technologist Randi Zuckerberg is now hitting Broadway with a two-week stint in "Rock of Ages." This is not a drill.

Right now, many of the worst people alive are flocking to a tiny, silly Swiss town for a week of swapping platitudes and talking about money. But why would our planet's ultrarich dickheads want to attend Davos, where Mark Zuckerberg's useless sister is considered a "Young Global Leader"?

Randi Zuckerberg's holiday over-shares haven't always ended up in her favor. But it's still awfully presumptuous to demand that everybody else "Stop Sharing on Thanksgiving." Like so much of her near constant social media activity, this humble suggestion ends up being a plug for her book:

Mark Zuckerberg's sister, literary patriot and media titan, owes every ounce of her non-career to her surname—and the cosmos keeps smiling upon her. PayPal, an otherwise serious and respectable corporation, has forged an unholy promotional bond with Randi—and that's bad for everyone except Randi.

Professional sibling Randi Zuckerberg usually only appears in the dim lower strata of our digital consciousness when she's fucked something up: maybe it's a canceled Bravo reality series, or a privacy gaffe. And yet, she was paid to write two books. Here's the only part that matters.

This week, R-Zuck didn't actually write anything for her netiquette e-scripture, but farmed it out to some freelancers. The silver lining: we get to learn about a new spiritual practice from the far east. Let's explore our lungs.

In this week's dispatch from the Randi Zuckerberg e-zine, the verbal equivalent of a plastic bag of chopped up coupons, we're getting some solid advice for the workplace: google your boss, and don't sleep at your desk instead of going home. We'll break it down for you.

Welcome to Not Complicated, where we break down Randi Zuckerberg's weekly try at cashing in on her last name. The literary newsletter can be a little too erudite, so we'll comprehend it so you don't have to. This week's highlight: "5 Moms To Check Out On Twitter." Don't miss these moms.