Jack Dorsey, condemned to a perpetual state of selfie for crimes in a past life, is starting to straight up frighten us. Is staring blankly into a camera every day the best way to get people to use your app?

Ever since he debuted Vine's front-facing capability, Dorsey has been on a internet mirror-staring rampage. Always the same. Every time. Half a head. The sunglasses. Toothpick. Confused onlookers. With each iteration, less and less expression. At this pace, Dorsey will transmogrify into pure Grecian marble before June, paralyzed by his own powerful bone structure.

Don't expect Dorsey to apologize—it's all part of a plan for self-mastery (and promotion):